Question
A company markets food, household cleaning supplies and oral-care products. Under the household cleaning product line, the company markets a brand of toilet cleaner available
A company markets food, household cleaning supplies and oral-care products. Under the household cleaning product line, the company markets a brand of toilet cleaner available in 2 sizes. If they add a new fresh lemon scent to the toilet cleaner line this is an example of:
1. Product line offer
2. Product line spread
3. Product line depth
4. Product line breadth
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Marketing Management
Authors: Dawn Iacobucci
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1337271128, 978-1337271127
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