Jerome runs a small business Jerome$$s Tours Ltd that organises holiday excursions for Sparrow University$$s students and others. Jerome$$s brochure contains a number of attractive representations, including, among other things, a luxury cruise of the rivers of the Country of Permanent Sunshine, $$the best accommodation in the universe$,$ authentic cuisine, the lively house party and lots of social activities. The brochure notes that the payment is in cash, to be handed to Jerome on the day of the commencement of the trip.