Jessica

Exactly. After this dip in sales, I need you and Seth with your research expertise to let me know if I am missing any key data.

sumanpreet kaur

Well, I think the best thing to do would be an environmental analysis.

Jessica

What will an environmental analysis show us$?$

We will look for developments outside of the firm's control with the goal of detecting and responding to threats and opportunities.

We will look for developments within the firm's control with the goal of reacting to the threats.

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