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JKL Corporation operates in the retail industry and is considering diversifying its business by entering the food and beverage industry. The company plans to leverage

JKL Corporation operates in the retail industry and is considering diversifying its business by entering the food and beverage industry. The company plans to leverage its strong brand image and customer loyalty in the new industry. Which value creation strategy in related diversification is JKL Corporation considering?
Select one
A. Sharing activities
B. Transferring core competencies
C. Market power
D. Economies of scale

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