John wants to promote his ketchup product that is a mix of Banana and Tomato flavors. Since he is just starting his business venture, he first considered the people of Davao City to be his target market. He set aside 100,000 from his savings to start his ketchup business, and planned to price his product at around 23 per bottle. Using the different promotional mix tool, what 2 promotional mix tool can John use to promote his product?