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Johnson Golf has developed a unique swing trainer golf club. They currently pay a production company to produce the golf club for them at a

  1. Johnson Golf has developed a unique swing trainer golf club. They currently pay a production company to produce the golf club for them at a cost of $22 each. Other variable costs total $6 per golf club, and fixed expenses are $192,000. Johnson Golf currently sells the trainer golf club for $48. NOTE: Solve each requirement as a separate situation and always go back to original data unless otherwise directed. Round all answers to nearest unit or nearest cent.
  1. Calculate Johnsons annual breakeven point in units.
  2. Assume Johnson wants to earn a Profit of $120,000. How many units must it sell?
  3. Johnson Golf is considering raising its selling price to $49.95. Calculate the new breakeven point in units.
  4. Johnson Golf has found a new company to produce the golf club at a lower cost of $19. Calculate the new breakeven point in units.
  5. Assume Johnson has predicted demand for its clubs to be 16,000 units. What is the lowest price that can be charged in order to earn a $120,000 profit?
  6. Assume Johnson can sell 20,000 clubs, but needs to increase advertising costs in order to stimulate the extra demand. Assuming it wants to earn a $150,000 profit, how much can Johnson increase advertising costs by to help achieve its goal of selling 20,000 units?
  7. Johnson has run into supplier problems and will only be able to sell 13,500 clubs this year because of a supplier shortage. Assuming it has already sold 5,000 clubs at the existing price, that it can reduce fixed costs by $12,000 and unit variable cost by $1, what will new price need to be in order to still earn a $120,000 profit?
  8. Assume the same scenario as letter (b) but the $120,000 is after-tax profit. How many units must Johnson sell? Assume a tax rate of 40%.

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