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Johnson Golf has developed a unique swing trainer golf club. They currently pay a production company to produce the golf club for them at a
- Johnson Golf has developed a unique swing trainer golf club. They currently pay a production company to produce the golf club for them at a cost of $22 each. Other variable costs total $6 per golf club, and fixed expenses are $192,000. Johnson Golf currently sells the trainer golf club for $48. NOTE: Solve each requirement as a separate situation and always go back to original data unless otherwise directed. Round all answers to nearest unit or nearest cent.
- Calculate Johnsons annual breakeven point in units.
- Assume Johnson wants to earn a Profit of $120,000. How many units must it sell?
- Johnson Golf is considering raising its selling price to $49.95. Calculate the new breakeven point in units.
- Johnson Golf has found a new company to produce the golf club at a lower cost of $19. Calculate the new breakeven point in units.
- Assume Johnson has predicted demand for its clubs to be 16,000 units. What is the lowest price that can be charged in order to earn a $120,000 profit?
- Assume Johnson can sell 20,000 clubs, but needs to increase advertising costs in order to stimulate the extra demand. Assuming it wants to earn a $150,000 profit, how much can Johnson increase advertising costs by to help achieve its goal of selling 20,000 units?
- Johnson has run into supplier problems and will only be able to sell 13,500 clubs this year because of a supplier shortage. Assuming it has already sold 5,000 clubs at the existing price, that it can reduce fixed costs by $12,000 and unit variable cost by $1, what will new price need to be in order to still earn a $120,000 profit?
- Assume the same scenario as letter (b) but the $120,000 is after-tax profit. How many units must Johnson sell? Assume a tax rate of 40%.
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