Question
Johnson trades as a chandler at the Savoy Marina. His profit in this business during the last financial year was 24,000. Johnson also undertakes occasional
Johnson trades as a chandler at the Savoy Marina. His profit in this business during the last financial year was 24,000. Johnson also undertakes occasional contracts to build pleasure cruisers, and is currently considering the price at which to bid for the contract to build the Blue Blood for Mr. B. W. Dunn, delivery to be made in one years time. He has no other contract in hand, or under consideration, for at least the next few months.
Johnson expects that if he undertakes the contract he would devote one-quarter of his time to it. To facilitate this he would employ G. Harrison, an unqualified practitioner, to undertake his book-keeping and other paper-work, at a cost of 4,000.
He would also have to employ on the contract one supervisor at a cost of 22,000 and two craftsmen at a cost of 17,600 each; these costs include Johnsons normal apportionment of the fixed overheads of his business at the rate of 10% of labour cost.
During spells of bad weather one of the craftsmen could be employed for the equivalent of up to three months full-time during the winter in maintenance and painting work in the chandlers business. He would use materials costing 1,000. Johnson already has two inclusive quotations from jobbing builders for this maintenance and painting work, one for 2,500 and the other for 3,500, the work to start immediately.
The equipment which would be used on the Blue Blood contract was bought nine years ago for 21,000. Depreciation has been written off on a straight-line basis, assuming a ten-year life and a scrap value of 1,000. The current replacement cost of similar new equipment of 60,000, and is expected to be 66,000 in one years time. Johnson has recently been offered 6,000 for the equipment, and considers that in a years time he would have little difficulty in obtaining 3,000 for it. The plant is useful to Johnson only for contract work.
In order to build the Blue Blood Johnson will need six types of material, as follows:
| No. of Units |
| Price per unit () | |||
Material Code | In Stock | Needed for contract |
| Purchase price of stock items | Current Purchase Price | Current Resale Price |
A | 100 | 1,000 |
| 1.00 | 3.00 | 2.00 |
B | 1,100 | 1,000 |
| 2.00 | 0.90 | 1.00 |
C | 0 | 100 |
| 0.00 | 6.00 | 0.00 |
D | 100 | 200 |
| 4.00 | 3.00 | 2.00 |
E | 50,000 | 5,000 |
| 0.18 | 0.20 | 0.25 |
F | 1,000 | 3,000 |
| 0.90 | 2.00 | 1.00 |
Materials B and E are sold regularly in the chandlers business. Material A could be sold to a local sculptor, if not used for the contract. Materials A and E can be used for other purposes, such as property maintenance. Johnson has no other use for materials D and F, the stocks of which are obsolete.
The Blue Blood would be built in a yard held on a lease with four years remaining at a fixed annual rental of 5,000. It would occupy half of this yard, which is useful to Johnson only for contract work.
Johnson anticipates that the direct expenses of the contract, other than those noted above, would be 6,500.
Johnson has recently been offered a one-year appointment at a fee of 30,000 to manage a boat-building firm on the Isle of Wight. If he accepted the offer he would be unable to take on the contract to build Blue Blood, or any other contract. He would have to employ a manager to run the chandlers business at an annual cost (including fidelity insurance) of 20,000, and would incur additional personal living costs of 4,000.
You are required:
to calculate the price at which Johnson should be willing to take on the contract in order to break-even, based exclusively on the information given above, and
to set out any further considerations which you think that Johnson should take into account in setting the price at which he would tender for the contract.
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