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Jon Snow worked his way through college by selling home theater systems at Best Buy. He has done well on the job and is one

Jon Snow worked his way through college by selling home theater systems at Best Buy. He has done well on the job and is one of the top salespeople in the home electronics department. Last week, Lannister Harness Inc. offered him a job selling seat belt kits to automobile manufacturers. Explain the differences between selling in an electronics retail store and the Lannister Harness Inc. sales job.


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Selling home theater systems at Best Buy and selling seat belt kits to automobile manufacturers at Lannister Harness Inc involve different markets products and sales processes Here are the key differe... blur-text-image

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