Jook rences Required information [The following information applies to the questions displayed below] Raner, Harris & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given Office Total Company Chicago Sales Minneapolis $ 456,000 100% $ 153,000 Variable expenses 100% $ 303,000 10 227700 Sex Contribution margin 45,000 30 201,00 Traceable fixed expenses 220,300 SON 107,100 70% 121,200 125,040 79.560 52 43410 office segment margin 100,260 $ 27,540 18 $72.720 24 Comon fixed expenses not traceable to offices 63,840 145 Wet operating Incone $36,420 401 16 22% 8% Assume that Minneapolis sales by or market are 334 Dom Sales Variable en Contribution marci traceable findes Harlent sarin Cenon fixed expenses et traceable to markets Orice restwarcin Molly 3300,000 so 151,00 121,200 403 11% 67,07 13.50 3 72720 24 Market Medical 200.000 Dante 100,000 100 2. 60 3510 2 76.50 1 50.00 AN 1 23.20 20 01.000 120.00 23 The company would like to initiate an intensive advertisimpaign in one of the two ruket segments moment month The campaign would cost $6.500 Marketing studies indicate that such a compaign would increase sales in the Medicale by Sta.000 or increase sales in the Dental market by 30.500 Required: How much would the company profits increase decrease implemented the advertising campaign in the Medical Mario 2. How much would the company profi case de printed the advertising campaign in the Dean Market 3. Which of the markets would you recommend the comfocis advertising campaign Complete this question by entering your answers in the tabs below