Jorge Michelle If we're going to follow a multi-domestic strategy for Baked Burritos, how should we enter the European market? We should create a sales team to focus on foreign sales that could still be based out of headquarters in the US. We should find a local partner to invest in a new company with that would carry our brand into Europe. We should establish our own manufacturing and marketing in the country we decide to enter. We should look for firms that would be interested in licensing our products for distribution in various countries across Europe. European Market Key Facts - 500 Million Consumers - Roughly $30,000 income per capita - 27 countries belong to the European Union Points of Note - Free trade across member nations, but labor practices may vary widely - Distinctive cultures within member nations leading to unique tastes and dining experiences in each country - Work from home projected to remain at higher levels leading to more home dining