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Joseph is managing an extended advertising campaign for a local convenience store chain. The campaign includes a series of television, radio, and print message As

Joseph is managing an extended advertising campaign for a local convenience store chain. The campaign includes a series of television, radio, and print message As part of monitoring the campaign, what offers a good indicator of advertising effectiveness? Multiple Choice the daily and weekly sales volume past economic conditions planned store expansions in similar markets new advertising concepts the cost of the media buy

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