Question
Joseph Wako, an electrical engineer, established Electronic BoardsLtd(EBL) in the early 1990s. From small beginnings, the company earned a reputation for the quality and reliability
Joseph Wako, an electrical engineer, established Electronic BoardsLtd(EBL)
in the early 1990s. From small beginnings, the company earned a reputation for the quality and
reliability of its products, and grew rapidly and consistently until, by 2015, it employed over
200 people and had achieved a turnover of Ugx456 million and a profit after tax of Ugx64.1
million. In addition to Joseph Wako, the managing director, the board consists of a production
director, aresearch director, and a marketing director.
Market circumstances:Thecompany produces customized batches of electronic circuit
boards for approximately 15 major customers in the defense, computer, electrical goods, and
automotive industries. The market is highly competitive in respect to both price and quality.
The market price has fallen steadily in recent years. In addition to several other independent
firms from both Uganda and Kenya, many of their larger customers have in-house facilities for
the production of circuit boards. These latter firms deliberately subcontract a portion of their
circuit board requirements for strategic reasons. In a recession, they can cease or reduce their
subcontracting and bring the work in-house, thus stabilizing their own employment levels.
Operational circumstances:The production process for circuit boards is complex,multi
stage, and highly automated. Production flows continuously through the various processes, and
any hold-up quickly affects the flow of work at all production stages. Experience has shown
that a proportion of the final output contains faults and has to be scrapped. These scrap levels
typically vary between 10% and 25% of good output; a considerable learning effect is apparent,
and the yield on repeat orders is usually significantly improved. At present, faulty products are
identified only upon completion, although action has been instigated (in the form of an
investigative working party) to achieve earlier identification of faults. Orders are obtained in
three ways:(a)written tender for large contracts (approximately 40% of business)
(b)telephone quotation for small orders (approximately 20% of business): a price is normally
quoted to the caller during the call,(c)repeat orders (approximately 40% of business).
Prices are calculated by estimating the direct material cost of an order and adding on an
allowance for all other costs and profit. This allowance is based on the previous year’s direct material cost to sales margin. In recent years, the cost structure of the firm’s output has been
as follows:
Cost structure of current boards
Direct materials:65%
Direct labor 5%
Production overheads: 20%
Non-production overheads: 10%
Direct materials are by far the major cost component, and this importance is reflected in the
high levels of material stock held by the company.
Financial information:It is generally accepted by the senior members of management that
the development of a management accounting system has been neglected. This has been
attributed mainly to the dismissive attitude of line management toward accountants.
Encapsulating this view was the comment of one senior manager: ‘They are "bean counters"
who know nothing about the electronics industry, the problems we face, or the decisions we
have to take’. The consistent success of the company in the absence of any management
accounting system has reinforced this type of attitude among managers and directors in the
company. No qualified accountants have been appointed to the board, and until 2014, only one
qualified accountant was employed by the company. His prime responsibility was the
preparation of statutory financial accounting statements for shareholders.
In addition, however, since 2012, a halfyearly company profit and loss account and statement
of financial position have been prepared for the board. No product costing system has been in
operation.For financial statement preparation, work in progress is simply valued at an estimate
of its direct material content cost, and finished goods stock is valued at a discounted selling
price (using the previous year’s gross profit percentage). However, some managers have
complained about their lack of knowledge of unit production costs and about their inability to
pinpoint which contracts or types of work have been profitable for the company.
Budgets are no longer prepared. Attempts were made to produce annual budgets in 2010 and
2011, but the firm’s accountant experienced great difficulty in obtaining reliable estimates from
line management. His lack of authority within the firm and the absence of a finance director to
provide support rendered his requests for information ineffective. Consequently, acceptance of
the budgets that he prepared was not forthcoming. They were quickly viewed as unrealistic by
management and, after a few months, ignored.
Capital budgeting decisions have been based on the need for the firm to remain at the forefront
of production technology. If new equipment became available that would improve the firm’s
product quality, it was usually purchased, and then funds were ‘found’to finance it. This had
often led to the company having unexpected overdrafts, high bank charges, and high interest
expenses.
Recession:In 2015, the firm experienced its first recession. Market share fell, sales dropped to
Ugx21.5 million, a loss of Ugx1.7 million was made, and the company’s liquidity suffered
considerably. The market decline was expected to continue in 2016, and the managing director
of Electronic Boards Ltd. sought ways of alleviating the effects of the recession on the
company’s financial performance. He found, however, that the lack of management accounting
information hampered him in pinpointing problem areas and in identifying costreduction
possibilities. Consequently, he approached a firm of management consultants to provide a
blueprint for the development of a management accounting system over the next two years.
Required:Prepare a blueprint for the Chairmanoftheboard of EBLoutlining the main factors
thatshouldbeconsideredwhenestablishing a meaningfulmanagement accounting function.
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