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Josh owns a chain of used car lots. While overall, he is doing very well he has one location that just can't seem to sell

Josh owns a chain of used car lots. While overall, he is doing very well he has one location that just can't seem to sell cars! He personally interviews all his salespeople and is confident in his ability to spot a quality sales person. Josh has a strict performance policy based on sales alone. Either sell or you're out! To bring up the troubled store Josh sends Dane, his Rockstar sales person from a top location, to the bring up sales. Josh is shocked to see that over time Dane's sales drop and Josh is heartbroken that he has to fire his once star performer. Knowing what you know about performance assessment, is there anything you could coach Josh on?
osis: Exentric motivator - to sell cars or get fired
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