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Journal Link: https://sloap.org/journals/index.php/irjmis/article/view/898 (Digital marketing strategy on travel tourism businesses in marketing 4.0 era) Discuss the Micro Environment based on the journal topic above. Competitor
Journal Link: https://sloap.org/journals/index.php/irjmis/article/view/898
(Digital marketing strategy on travel tourism businesses in marketing 4.0 era)
Discuss the Micro Environment based on the journal topic above.
- Competitor Analysis
- Customer Analysis
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
