Question
JP MORGAN & CHASE The shipwreck: In November 2013, JPMorgan Chase & Co., the bank and financial services firm, went on Twitter with a tweet
"JP MORGAN & CHASE The shipwreck: In November 2013, JPMorgan Chase & Co., the bank and financial services firm, went on Twitter with a tweet inviting economics students to ask for career advice from its senior executives. Instead, it immediately received thousands of tweets from disgruntled customers asking questions such as 'Do you feel bad for ripping me off every month for charging me over 10% on a car loan & rejecting me when I apply for a credit card'. After the recent Great Recession, resentment of big banks remained strong in the general public in 2013, and Twitter turned out to be a perfect place to express that resentment." (Hurley Write, 2021) What two reports should JP Morgan & Chase have written? Identify each report and the audience for each, explain your choice.
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