Juan owns a chain of retail electronic stores. He is evaluating how he allocates his firm's IMC budget. He receives offers from a variety of advertising media, spends money on his firm's public relations efforts, and is considering electronic media alternatives. Juan must recognize that each IMC alternative

Select one:

a$.$

is part of noncommercial free speech.

b$.$

will stand on its own.

c$.$

is part of the whole.

d$.$

is dictated by the nature of the supply chain.

e$.$

doesn't help communicate value to the consumer.