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Juanita and Carl are implementing a balanced scorecard for their company, DoItRight Manufacturing. They are considering various performance metrics for assessing progress toward strategic objectives.

Juanita and Carl are implementing a balanced scorecard for their company, DoItRight
Manufacturing. They are considering various performance metrics for assessing progress
toward strategic objectives. Which of the following would be a good choice of performance
metric for the strategic objective listed?
a. The strategic objective of increasing profits is measured by the customer satisfaction rating.
b. The strategic objective of increasing profits is measured by the number of hours provided for
employee training.
c. The strategic objective of delighting the customer is measured by the average employee
tenure.
d. The strategic objective of delighting the customer is measured by the number of repeat
customers.
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