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Juarez Food Inc. is a well-established Mexican exporter that has been selling a high volume of soft-flour tortillas into Spain. For the past two
Juarez Food Inc. is a well-established Mexican exporter that has been selling a high volume of soft-flour tortillas into Spain. For the past two years, the company has been facing fierce competition in that market from two U.S.-based companies. Together, the three companies dominate the premium import segment of the Spanish tortilla market, while several Spanish suppliers continue to dominate the lower priced market segment. Recently Juarez Food Inc. has become concerned because the competition in the premium segment has resulted in significant discounts and promotions and they have reached the point where they are now selling in Spain at prices that are lower than what they sell for in Mexico. Should they be worried? No, they should not be worried. In international trade, low prices from foreign suppliers are welcomed, which makes them exempt from dumping charges. Yes, they should be worried. In international trade, dumping is defined as selling goods in a foreign market at a price below the lowest local competitor, so the company could definitely be charged with dumping. Yes, they should be worried. In international trade, dumping is defined as selling goods in a foreign market at a price below the market price in the producer's home country, so the company could definitely bharged with dumping. No, they should not be worried. In international trade, dumping is defined as selling goods in a foreign market at a price below the market price in the producer's home country and in a manner that is injuring domestic producers. In this instance, the price competition between foreign suppliers in the premium
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