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Juda Company sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the foilowing data

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Juda Company sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the foilowing data (Click the icon to view the data.) Prepare an analysis to show which product the company should emphasize. (Enter the units displayed per square foot and the contribution margin per square foot to two decimal places.) Product Designer Moderately Priced Units displayed per square foot Designer Moderately priced Contribution margin per unit Contribution margin per square foot of display space Capacity-Square feet of display space Total contribution margin at capacity Decision: Data Table Per Item Moderately Designer Priced Average sale price $ 195 $ 83 80 25 Average variable costs Average contribution margin 115 58 15 10 Average fixed costs (allocated) $ 100 $ 48 Average operating income The Juda Company store in Grand Junction, Colorado, has 15,000 square feet of floor space. If Juda Company emphasizes moderately priced goods, it can display 1,050 items in the store. If Juda Company emphasizes designer wear, it can only display 450 designer items. These numbers are also the average monthly sales in units. Print Done Decision: Emphasize moderately priced goods Emphasize designer goods

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