Julia is the social media marketing manager at Cheddar's Restaurants. Cheddar's is running a campaign on Facebook with the hope of increasing brand awareness as individuals begin making their plans for Mother's Day and Father's Day. Julia is liking, commenting, and sharing participant's posts, and thanking participants for their participation. Essentially, Julia is:

collecting the entries and announcing the winners

adjusting the campaign strategy and revisiting the goals

choosing a campaign hashtag and color scheme

monitoring all activity and actively engaging