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refers to the use of any surface or object or projection to carry a brand message. These can be everything from overhead hand straps on
refers to the use of any surface or object or projection to carry a brand message. These can be everything from overhead hand straps on buses to those irritating gas pump TV screens to ads within your VR headset game to QR codes in your social media feed.
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Guerilla Marketing
New Media
Broadband
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Management
Authors: Chuck Williams
4th Edition
978-0324316797, 0324316798
