Julius Publishing is considering the purchase of a used printing press costing $40,000. The printing press would generate income before depreciation of $10,000 each year for 10 years. At the end of 10 years, the press would have no salvage value. The company uses straight-line depreciation method. The project's accounting rate of return on the initial investment is: a. 75 percent O b. 15 percent O c. 19 percent O d. 32 percent