Just in Time, the Alcohol Delivery Service started by a creative group of students from CCSU has become really successful and they are now expanding operations across Connecticut. They're opening franchise operations around the New Britain area. The owner of the franchisee on Stanley Street is unhappy because there is now a new franchise store coming up on Francis Street who might eat into his delivery area. This type of channel conflict is known as

Horizontal conflict

Vertical conflict

Incentive conflict

Fairness conflict

Collusion