Just move: Health campaign addresses sedentary lifestyle at workplace

https://gulfnews.com/uae/health/just-move-health-campaign-addresses-sedentary-lifestyle-at-workplace-1.2056230#:~:text=Just%20move%3A%20Health%20campaign%20addresses%20sedentary%20lifestyle%20at%20workplace,-Sitting%20for%20around&text=The%20campaign%20'My%20Employees'%20Health,despite%20doing%20stationary%20desk%20jobs.

consider you as a social marketer which variables from Andresen's can be connected with the Just move case study ? and why Target audiences are evaluated based on efficiency and effectiveness measures, using nine variables outlined by Andreasen : segment size, problem incidence, problem severity, defenselessness, reachability, general responsiveness, incremental costs, responsiveness to marketing mix, and organizational capabilities