1.. Discuss the significance of search, experience, and credence attributes for the communications strategy of a service...

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1.. Discuss the significance of search, experience, and credence attributes for the communications strategy of a service provider. Assume the objective of the communications strategy is to attract new customers.

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 27, 2024 03:01 AM

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1.. Discuss the significance of search, experience, and credence attributes for the communications strategy of a service...

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Services Marketing People, Technology, Strategy

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