1.. Discuss the significance of search, experience, and credence attributes for the communications strategy of a service...
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1.. Discuss the significance of search, experience, and credence attributes for the communications strategy of a service provider. Assume the objective of the communications strategy is to attract new customers.
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Related Book For
Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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