1.. If you were explaining your current university or researching the degree program you are now in,...
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1.. If you were explaining your current university or researching the degree program you are now in, what could you learn from blogs and any other online WOM you can find? How would that information influence the decision of a prospective applicant to your university? Given that you are an expert on the school and degree you are pursuing, how accurate is the information you found online?
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Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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