Just the Search engine strategy defense and mock SERP organic results.

Mock Company: Arizona Fresh

This online meal-delivery service (like Blue Apron) focuses on fresh and Arizona-local ingredients. Ships to the southwest region (Arizona, Nevada, New Mexico, Colorado).

Building on your work in previous assignmentsr you will now develop your own short landing page for a product or service of the example company that you've worked with throughout the class. If you would rather create a landing page forthis assignment for your current company. a side hustle you have, etc. instead of the example companies, you certainly can. The same assignment requirements will apply. Assignment Requirements - One (1} product landing page for your example company - Defend how you structured the page based on the principles we've learned - Create a mock SERP (search engine result page} organic result for the page - Create a mock Google Ad for the page Submission Options Product landing page: You may choose ONE (1] of the following options: - Write a 4oo-soo word memo describing the design and elements of your product landing page, and turn it in as a Word or PDF document; - Create the page using a graphic design program [Canva Photoshop, etc.) to produce an image. and turn it in as a JPEG or PDF; - Create an actual web page using WishPond, WordF'ress. etc, and turn it in as a link. Search engine strategy defense: In a duo-EDD word memo CR 3-5 minute video, defend how you structured the page based on the principles we've learned, your target audience and the SEM and SEO strategies you would employ. Turn this in as a Word document or video lerlink. Mock SERP organic result: Create a mock organic result from the Google SERP that would lead the search user to your product landing page. The H1 tag and URL should match your product landing page above, if you choose to show them. Turn this in as text in a Word document, or a JPEG or PDF image. An example: Mock SERP organic result: Create a mock organic result from the Google SERP that would lead the search user to your product landing page. The H1 tag and URL should match your product landing page above, if you choose to show them. Turn this in as text in a Word document, or a JPEG or PDF image. An example: Blue Apron: Fresh Ingredients, Original Recipes, Delivered to You https://www.blueapron.com/ Blue Apron makes cooking fun and easy. We'll provide you with all the ingredients that you need to make a delicious meal in exactly the right proportions. Mock Google Ad: Create a mock Google Ad from the Google SERP that would lead the search user to your product landing page. Turn this in as text in a Word document, or a JPEG or PDF image. An example: Blue Apron TM | Get $60 Off Today Ad www.blueapron.com/ Fresh Ingredients & Step-By-Step Recipes Delivered To Your Door. Order Today! See The Menu The Two-Person Plan Our nutritious & delicious recipes Plans Starting From $9.99/Meal change weekly Get Three Recipes & Free Shipping! You may submit everything together in a single Word or PDF document, or submit up to four (4) individual files