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Justin really likes Android phones, but because all of his friends have iPhones, he chooses to buy an iPhone instead of an Android. According to
Justin really likes Android phones, but because all of his friends have iPhones, he chooses to buy an iPhone instead of an Android. According to the Theory of Reasoned Action TRA what is affecting Justins purchase behavior?
Attitude
Perceived Behavioral Control
Behavioral Intention
Subjective Norm
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Management Today
Authors: Terri A. Scandura, Kim Gower
1st Edition
1506385877, 978-1506385877
