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Jutkowitz explains that a content ecosystem should have fluency across platforms and a distinctly strategic approach for each. Do research on a successful Indonesian brand
Jutkowitz explains that a content ecosystem should have "fluency across platforms and a distinctly strategic approach for each". Do research on a successful Indonesian brand of your choice: a. Describe their content hub (onsite content) and review it based on the best content hub pointers provided by Jutkowitz in chapter 7. b. Is there a fluency between the brand's own, social, and earned content? Elaborate on your answer with examples.
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