JUTTU Question 21 Which ONE of the following statements is FALSE? Not yet answered Points out of 1.00 Flas Select one: a. Not all customers are equal. b. A customer can be either a consumer or a business buyer. c. The best target market for any product is everyone. d. All organizations have limited resources. question Nex Previous page Question 22 Not yet answered A company's actions to suggest a place in the target market's mind where they can think of the company's brand relative to competitors' brands on the basis of important benefits is referred to as Points out of 1.00 P Flag question Select one: a. pandering b. pacing c. positioning d. posting Previous page Nex Question 23 Honda identifies a group of potential customers who have the ability, willingness and authority to buy. Further, Honda has developed a unique marketing mix to reach this group. Honda has identified: Not yet answered Points out of 1.00 P Flag question Select one: a. the target market b. the intended market segment C. consumers d. the total market Question 24 Which one of the following targeting strategies is most likely to be effective in today's competitive environment Not yet answered Points out of 1.00 Flag Select one: a. Undifferentiated b. Differentiated c. Concentrated d. both B and C may be effective question Previous page Next page MacBook Alvy Software Question 25 Collectively, newspapers, magazines, direct mail, radio, television, outdoor advertising, etc. are known as: Not yet answered Points out of 1.00 P Flag Select one: a. ineffective in today's market b. the most used types of promotion C. mass media d. one-to-one advertising question Previous page Next page MacBook