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Karry - Lite, the manufacturer of lightweight suitcases with wheels, uses as its slogan, Takes the lug ' out of luggage. Which type of segmentation
KarryLite, the manufacturer of lightweight suitcases with wheels, uses as its slogan, "Takes the lug out of luggage." Which type of segmentation is illustrated by this slogan?
Question Answer
a
functional segmentation
b
featurebased segmentation
c
benefit segmentation
d
geodemographic segmentation
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