Kath has read your report from Task 1 and has acknowledged that you have accurately analysed and interpreted the Creative Brief, as well as, correctly evaluated and selected appropriate creative options. Kath gives you their approval to create the persuasive copy.

When creating this persuasive marketing copy, ensure the copy:

• has the right impact which sets Bounce Fitness's Corporate Fitness Programs apart from their competition and the competitor's promotional material
• which communicates Bounce Fitness's Corporate Fitness Programs' required image, as well as its features and benefits
• meets requirements of creative brief and Style Guide in terms of information, format, language, writing style, and level of detail
• complies with legal, ethical and other organisational requirements