Question
Kathy is driving Chat, her young son, home from soccer practice when Chat say, Mommy, l'm thirsty. Kathy immediately pulls the SUV into the nearest
Kathy is driving Chat, her young son, home from soccer practice when Chat say, "Mommy, l'm thirsty." Kathy immediately pulls the SUV into the nearest gas station and buys Chat a Coke. For Kathy, the Coke is best described as an example of buying a_______________product.
A. shopping
B. unsought
c. convenience
D. specialty
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
