Kathy purchased an Amazon Kindle e-book reader as soon as they came onto the She paid $399 for the product, which she bought the first day it was released. Kathy works in Information Technology and is always looking for new electronic products to buy, and writes her own techno-consumer blog with reviews about her favorite products. She would best be described as a(n) _____________ consumer:

a. late majority

b. early adopter

c. laggard

d. innovator

e. early majority

Christina advocates that for her company's products - gourmet, organic, all natural and gluten-free trail mix - to stand out on the shelves, convey quality and environmental awareness, and generate value for single, variety-seeking adults, they should (1) sell the trail mix in individual portioned bags made from recycled materials, (2) group four of the different trail mix flavor packs together to make a variety pack by using recycled cardboard, and (3) have the logo, required nutritional information, and words such as "all natural" and "gourmet quality" featured on the recycled carboard. Christina has therefore developed her product's __________, ___________, and __________.

a. packaging, product mix, and branding

b. attributes, packaging, and quality

c. primary packaging, secondary packaging, and labeling

d. packaging, distribution, and communications

e. features, attributes, and style.