Kathy Sims is the owner of VitaCare located in Richmond BC. VitaCare makes health and wellness products that they supply to their customers all over British Columbia. Kathy is happy with the success of VitaCare but the vitamin supplement industry is extremely competitive and she is worried about not only keeping her current customers but also finding new customers. Kathy decides she needs advice so she hires you. You are a knowledge worker and you have studied Busi 237. You explain to Kathy what she can do to compete for customers in this competitive industry. You also suggest that she needs to build strong relationships with her customers through the Internet. One year later Kathy calls on you again. Your previous suggestions were helpful and her company is doing very well. Kathy tells you that the marketing department has been leading with their new product promotions but the production department is having trouble keeping up. You talk to the production department and they tell you that they are trying to increase production but there is a supply shortage. The production department has tried to explain this to the marketing department but they are still being blamed. You explain this to Kathy and you suggest that she buy some business software that will help keep track of how many products are being produced daily. Using the terms and concepts from your textbook, discuss the issues in this question and explain what you will say to Kathy.