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Keep a word-of-mouth log for 24 hours. Document: what information you hear, whether it is positive or negative, what effect do you think it will
Keep a word-of-mouth log for 24 hours. Document:
what information you hear,
whether it is positive or negative,
what effect do you think it will have on your behavior, and (d) why.
1. think about what implications the entries in your log have for marketers.
2. consider the source of this word-of-mouth information. Was the other party part of an aspirational gor
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