Kellogg tracked the sale of General Foods' Teast-Ers while they were in test market Nating they were becoming popular, they want national quickly with Pop-Tarts before the General Foods' best market was pwar. After barring imrented frees-dried collen, General Foods was tout-marketing its own Maxim rand when haute bypanned them with Taster's Choice, which went on to be the leading band. While Procter & Gamble were busy test-marketing their soft chocolate chip cookies, both Nabilaco and Knoblor rolled out similar cookies nationwide. The same thing happened with PAG's Brigade toilet-bowl cluster. It was in test marketing for three years, during which time both Vanish and Ty-D- Bol became catablished in the market. While Campbell was test-marketing Prego spaghot sauce, Rage increased advertising and promotion to show the results of the Projo tasty, and also developed and rolled out now Hagu Homestyle sauce. General Foods' book market results for a new frames baby food were very encouraging, and it was learned that most of the purchasea ware being made by competitors Garber Libby, and Haing