Question
Kelly Stich, marketing manager for Yummy Ice Cream Products, is thinking about some of her products and her promotion plans for the coming year.
Kelly Stich, marketing manager for Yummy Ice Cream Products, is thinking about some of her products and her promotion plans for the coming year. Yummy Ice Cream Products is introducing a new ice cream treat called PlanetSavers. This treat uses ice cream produced with environmentally friendly processes that save energy and protect the ozone. Yummy plans to send press releases to magazines, local newspapers, and environmental groups that explain the environmentaly safer beat The product also has a unique texture and different flavor. The plan for PlanetSavers emphasizes which element of the promotion blend? O Direct-response promotion O Advertising Publicity O Personal selling Sales promotion MacBook A
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