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Keurig, the marketer of single-pod coffee makers, is planning to expand its distribution from departments stores (e.g., Macys) to discount stores (e.g., Target). Targets strategy
Keurig, the marketer of single-pod coffee makers, is planning to expand its distribution from departments stores (e.g., Macys) to discount stores (e.g., Target). Targets strategy is to price below Macys, consistent with its business model. How can Keurig to avoid channel conflict between Target and Macys?
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