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Kiko and Shawee, husband and wife, plan to open a restaurant using the brand name Mandarin. Their love for Chinese cuisine motivated them to practice
Kiko and Shawee, husband and wife, plan to open a restaurant using the brand name Mandarin. Their love for Chinese cuisine motivated them to practice their profession as chefs. They have already identified the site, have a ready feasible business plan, and have enough financial backing to start-up and sustain the business for, at least, three (3) years. Thus, they insist on using Mandarin as brand name for their Chinese restaurant. Do you see any problem with their business? What is that and why? (5 points)
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