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kilgor simulation (wine company) youll be asked to build a Balanced Scorecard for the company. You must select three strategic objectives for each perspective. Please

kilgor simulation (wine company)

youll be asked to build a Balanced Scorecard for the company. You must select three strategic objectives for each perspective. Please take notes about the reasons why you are selecting your objectives.

After you submit your scorecard, you must advise the company on three important issues it is currently facing.

  1. FIRST DECISION TO MAKE

High-quality low price, prices 2 x cheaper compared to the competitors.

PROBLEM 1

OPTIONS TO SELECT

OPTION CHOSEN

1)

Increase discounts on our affected labels to all retailers to match the competition effectively, lower our margins.

2)

Approach the supermarket to produce the generic label ourselves provided they agree to offer our branded products in higher quantities.

3)

Offer an exclusive product to our other large customers within our existing brands.

4)

Do nothing. Wait and see what happens!

2. What is your recommendation? Why?

3. How useful was your scorecard in acting as a warning signal about any of the scenario issues that arose?

4. Did your recommendation produce the expected results (discuss the impact of your recommendations on the metrics on your scorecard)?

After you have made recommendations of the three issues, make a final reflection:

5. If you were to draft a final scorecard now for the Wine Division, what would it look like? Would it look very different from your first attempt?

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