Kim's Kayak Tours located in Northern Wisconsin provides multiple tours (routes) including kayaks, safety equipment, transportation to and from waterways, kayaking instructions/training, and a guide for each tour. Kim knows she can tailor her service and marketing message to the schedules and interests of multiple audiences. Identify at least 3 possible market segments Kim could target? What segmentation bases did you use? How will Kim evaluate the attractiveness of each segment? Would you advise Kim to adopt an undifferentiated, differentiated, concentrated, or micromarketing targeting strategy. Why?