KINDLY ANSWER:

Reection Questions . Explain the AIDA Model and how it facilitates the planning and execution of marketing communications. . What are the major considerations involved in creating a radio advertisement or a print advertisement? . Select one advertisement from this book make a note of the page where the ad is found. What are the objective(s) of the ad? what is the appeal? and how would you rate the execution of the ad? Explain your answer. . How should we draw the line between puffery and deception? Can you think of an example of puffery or deception? . Lululemon has launched its marketing communications campaign for its new Mirror product. How would you assess the effectiveness of this campaign? Explain your answer. . Explain the roles the CRTC and the Competition Bureau play in regulating advertising