Question
Kindly assist with the below question We need to review the business case (How Sephora Revolutionized Makeup Consumption | The Economics Of | WSJ; https://www.youtube.com/watch?v=Y9b5HBSpbqs)
Kindly assist with the below question
We need to review the business case (How Sephora Revolutionized Makeup Consumption | The Economics Of | WSJ; https://www.youtube.com/watch?v=Y9b5HBSpbqs) and need to discuss the following:
Current situation and business challenge/problem
CREST, SWOT, and STP in detail
How place decisions were made and how they relate to other 3P's
What were the solutions and what would you recommend as next steps
Thank you in advance.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
