KINDLY DO THE TRUE AND FALSE

Soction A: True and False Questions cricle the correct answer for the following statements. 1 T F Marketing demands creativity and customer focus because environmental forces change continuously without notice. 2TF It is worthwhile to characterize the e-marketing mix using 4PS + P2C2S2. 3TF In order to succeed, a new firm must answer the following questions: 'Who are our potential customers? Where they are? And how will we appeal to them?' 4TF Exclusive distribution arrangements give a retailer the exclusive rights to sell a product in any areas and for unlimited period of time. 5 T F The four-step process in selecting and targeting a market position include market segmentation, market targeting, market positioning, and market advertising. 6 T F Forward auction refers to an exchange arrangement in which the individual buyer enters the price they will pay for particular items at the purchasing agent's web site, and sellers can give their agreement or otherwise. 7 T F A product can be identified or distinguished through branding, packaging, and labelling. 8TF One of the most cost-effective ways to increase the awareness of the products that a firm sells is through public relations. 9 T F Retailers buy products to sell to final consumers rather than for resale or use in producing other products. 10 T F The first step in personal selling is to approach the target market. 11 T F Viral marketing refers to online equivalent of word-of-mouth or alternatively referred as word-of-mouse, which occurs when individuals forward an e-mail to friends and others on their e-mail lists and talk about a product. 12 T F Advertising is making people aware of a product in the hope of persuading them to buy it. 13 T F In competitors-based pricing, the firms set their prices to reflect the way they want consumers to interpret their own price relative to the competitors' offering. 14 I F In terms of an e-marketing tool, 'community' means getting customers to interact with one another in a way that increases the benefits of accessing the sponsor's web site