Kindly Help me with this case;

Case Study : "Chase Sapphire Reserve: Creating a Millennial Cult Brand"

1. How can the Chase Sapphire team best design its product and brand to attract the right customers? Has it done so successfully with the Chase Sapphire Reserve? Why or why not?

2. If you put yourself in the shoes of a competing credit card provider, how would you respond to the Chase Sapphire Reserve?

a.proposed strategy, just post what you would do as a competitive counter-attack.

b. In your replies, put your Chase hat back on and respond with your strategy responses to what your colleagues have posted.

3. Going forward, how would you manage the Chase Sapphire brand and product portfolio?

4. It's probably fairly safe to assume that we're not all going to go into the credit card business. But that doesn't mean we can't learn some valuable insights from this discussion. In general terms (i.e., no case specifics),

what managerial lessons can we take from this in the light of Sociological Influences on Consumer Behavior?