Kindly read this article Customer Intimacy and Other Value Disciplines (Treacy and Wiersema 1993).pdf and answer the following questions below in detail:-

a) What are the key terms from the reading? Define each term.

b)What are the main way(s) that the author suggests that firms may achieve a competitive advantage?Explain each way - be specific.Are there limitations to their suggestions?

c)What is the role of technology when it comes to the author's suggestions? Can you think of current examples from today?

d)In what ways is this reading like the others? In what ways is this reading different from others? If readings contradict each other, which do you support and why?