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6. Reection Questions Briey describe the marketing communications process. Identify and explain possible sources of noise at each stage of this process. Bernard's, a local furniture company, targets college students with apartments and households of young people purchasing their rst furniture items. If you worked for Bernard's, what type of media would you use for your advertising campaign? Justify your answer. What type of advertising schedule - continuous, pulsing, or ighting would you recommend? Why? Explain what is meant by emotional appeal in advertising. Give one example of an adv that uses emotional appeal. Describe the emotions being targeted or used in the ad. How can marketers use the ve promotional tools to deliver a clear and consistent message to consumers? Research the following terms for their meanings and denitions: Google Analytics Facebook Insight, Click Through Rate, Bounce Rate, Hits, Page Views, Visitors, Conversion Rate, Abandonment Rate. How can they be used to assess marketing promotions campaigns Explain the meanings of GRP & CPM. How are they calculated and interpreted? McDonald's spends millions of dollars on advertising. Discuss how it can assess the impact of its advertising by using marketing metrics