Question
Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products: Coca-Cola
Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:
- Coca-Cola Classic
- Apple iPhone
- Nike basketball shoes
- L'Oreal Shampoo
- Pick one of these products, identify two competitors, and discuss what it is they offer that competes with your product.
- For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
